How to Use Google Ads for SEO Advantage？

Google Ads and SEO might seem like separate strategies, but when used together, they can significantly boost your website’s organic performance. By running Google Ads with proper conversion tracking, you can gain valuable insights into customer behavior, discover high-performing keywords, and improve your overall SEO strategy. Let’s dive into how to Use Google Ads for SEO Advantage.

1. Find the Right Keywords for SEO

When you run Google Ads campaigns, you get access to real search queries that people use to find your website. Unlike traditional keyword research tools, these are actual terms your audience is searching for, making them highly valuable for SEO.

How to Do It:

• Set up a Google Ads campaign and enable conversion tracking.
• Use Search Terms Report in Google Ads to see which keywords are bringing in traffic.
• Identify high-converting keywords and add them to your SEO strategy.

Suggested Screenshot: Google Ads Search Terms Report showing actual search queries.

2. Understand Customer Intent

Not all keywords are equal—some users search with the intention to buy, while others are just looking for information. Google Ads helps you identify search intent by showing which keywords drive valuable actions, such as purchases or sign-ups.

How to Do It:

• Look at the conversion rate of different keywords in your Google Ads dashboard.
• Identify whether the intent is informational, navigational, or transactional.
• Optimize your content based on what users are actually looking for.

Suggested Screenshot: Google Ads dashboard showing conversion data for different keywords.

3. Improve Organic Click-Through Rates (CTR)

Running Google Ads for specific keywords helps you test which ad copy and headlines attract the most clicks. You can then apply these insights to your meta titles and descriptions for better organic CTR.

How to Do It:

• Test different headlines and descriptions in your Google Ads.
• Analyze which ad copies get the highest CTR.
• Use similar wording in your SEO meta titles and descriptions.

Suggested Screenshot: A/B testing results in Google Ads showing CTR differences.

4. Boost Website Traffic & Authority

SEO takes time, but Google Ads provides instant traffic. When people visit your site through ads, it helps Google recognize your website as relevant and valuable. Over time, this can contribute to better organic rankings.

How to Do It:

• Run ads targeting low-competition, high-intent keywords.
• Create high-quality landing pages that match search intent.
• Keep users engaged so Google sees positive user signals.

Suggested Screenshot: Google Analytics showing a rise in organic traffic over time.

5. Retarget Visitors & Improve Engagement

Many people who visit your site through Google Ads may not convert immediately. Retargeting ads help bring them back, improving engagement and brand recall, which can indirectly benefit your SEO.

How to Do It:

• Set up Google Ads remarketing campaigns.
• Show ads to visitors who engaged with your site but didn’t take action.
• Keep them engaged with relevant content, offers, or blog posts.

Final Thoughts

Using Google Ads provides valuable insights that strengthen your SEO. By identifying high-performing keywords, understanding search intent, improving CTR, and boosting website engagement, you can Use Google Ads for SEO Advantage.

Want to see better results from your SEO efforts? Whoosh Media is a multidisciplinary SEO Agency in Singapore & Malaysia. We help all kinds of businesses to gain SEO Advantage. Our team will be very happy to assist you with a FREE website audit & SEO consultation. Book a consultation here.